Privacy Policy

1. Introduction

This Privacy Policy explains how Trace AgTech (“we”, “our”, “us”) collects, uses, and protects your information when you interact with our website, including submitting forms via our demo request page.

By using our website or submitting your information, you agree to this Privacy Policy.

2. Information We Collect

a. Information You Provide

When you request a demo or contact us, we may collect:

First Name and Last Name
Company Name
Location
Business Segment (Agri Business / Exporters / FPO / Others)
Phone Number
Email Address
Message or inquiry details

These fields are collected through forms like the Get Demo page.

b. Automatically Collected Data

We may collect:

IP address
Browser and device information
Pages visited and interaction data

c. Business & Farm Data (if using services)

If you use our platform, we may collect operational data such as:

Farm activities and records
Crop and yield data
Geo-location of farms
Field visit and production details

This supports traceability and analytics features of our platform.

3. How We Use Your Information

We use collected data to:

Respond to demo requests and inquiries
Provide and improve our farm management software
Communicate updates and support
Analyze usage and improve performance
Enable traceability, reporting, and analytics

4. Data Sharing

We do not sell your personal data.

We may share your information with:

Trusted service providers (hosting, analytics tools)
Internal teams for service delivery
Authorities if required by law

5. Data Security

We implement reasonable security measures to protect your data. However, no system is completely secure.

6. Data Retention

We retain your data only as long as necessary for:

Business operations
Legal and compliance requirements

7. Your Rights

You may have the right to:

Access your personal data
Correct inaccurate information
Request deletion
Withdraw consent

To exercise your rights, contact us using the details below.

8. Cookies & Tracking

We may use cookies to:

Improve user experience
Analyze traffic and usage patterns

You can disable cookies in your browser settings.

9. Third-Party Links

Our website may contain links to external sites. We are not responsible for their privacy practices.

10. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect their data.

11. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page.

12. Contact Us

Trace AgTech
Phone: +91 98954 65695
Email: ceo@traceagtech.com