Case Study

Synthite

Pain points

Synthite Industries Limited, established in 1972, was a family owned conglomerate based in Kerala, India. It processed and supplied a wide range of spices in diverse forms like whole, powder, oil and oleoresin. Its product range included pepper, red chili, nutmeg and ginger. Synthite pioneered the Spice Oleoresin trade in India account for more than 30% share in the global Oleoresin market.   As one of the world’s leading suppliers of food ingredients, Synthite is synonymous with impeccable product quality tailored to client specifics. The challenges go beyond technological capabilities and sometimes demand adapting to ever changing agro-climatic conditions.   To ensure good quality of their produce, Synthite integrated backwards.  They believed that good quality raw materials can be assured only by  training farmers and making them sustainable. Through this raw material sustainability initiative, Synthite works closely with the local farmers and provides them full education and support. They document the farmer data and follow a coding system for their produce. This allows them to extend our control over the quality of the raw ingredients and maintain complete traceability.

Challenge

Synthite believes in continuous improvement.  Be it the productivity, farm profitability or the quality of the farm produce.  But tracking and comparing performance over the years was a big hurdle.  The management team had to crunch the numbers manually to monitor the year by year progress.

Solution
  • Trace AgTech stores and makes available year wise data to Synthite.
  • Reports will be provided to track year wise performance of all of the critical parameters.
  • All reports will be available as a Summary Table, Detailed Report and in a Graphical form.
  • All reports can be exported to Excel for further analysis.
  • All graphs can be downloaded for use in reports, PPTs, etc
Approach

Based on the insights from Corbel’s directors who has over 30 years of experience in managing contract farms and farmers, Trace AgTech already had built in features for plotting year wise progress.  This covers the critical parameters such as the change in area coverage, no.of farmers, quantity produced, no.of crops taken up, productivity of the farm, average expense, average profitability, % of quality conformance, farmer loyalty, etc.

Result
  • Better control of the project progress over the years.
  • Identify weak areas and focus on them for continuous improvement
  • Easily showcase project efficacy and efficiency to clients
  • Better target setting for next year.

Other Case Studies

Decision-making made faster and in real-time with Trace Farm Management Software

Nedspice is a privately-owned group of companies with worldwide activities in the sourcing, processing, and distribution of spices, herbs, and dehydrated vegetables.

READ MORE

Tailor made Farm Management Software to reflect all of AB Mauri's requirements

AB Mauri is a wholly owned subsidiary of Associated British Foods plc, a global player in the Food and Food Service arena with a consolidated annual turnover of over US $20 Billion and 130,000 employees.

READ MORE

Pain points

Sresta’s mission is to promote sustainable livelihood for the farmers along with a healthy lifestyle for the consumers and contribute to a better ecology as a whole with a focus on creating means of sustainability for the farmers.

READ MORE

Pain points

ICCOA is a knowledge and learning center promoting organic agriculture and agribusiness. It provides a platform for interaction to all stakeholders in the organic sector

READ MORE

Jasmine Concrete Exports

Jasmine Concrete Exports, a leading name in the fragrance oils industry, has enhanced its jasmine flower procurement process significantly by implementing Trace AgTech’s specialized Jasmine Farm Management Software.

READ MORE

MILMA e-Vet App & Veterinary Operations Digitization

MILMA (KCMMF) is Kerala’s three-tier dairy cooperative network. MILMA’s e‑Vet digitizes veterinary work through a doctor mobile app and a web portal for case tracking, reporting, and payments.

READ MORE

Shreeja milk producer company Case Study

Shreeja Mahila Milk Producer Company (Shreeja MMPCL) is a women-led dairy organization. Trace AgTech digitized farmer registration and training to enable faster onboarding, standardized data, and better field-level visibility.

READ MORE

Want to get an efficient Farm Management Software for your agribusiness?

Lets talk to make it happen.

Related Articles

Indian Spices Market

Exploring Sustainable Farming Solutions with Agritech

author avatar

Trace Team

Indian Spices Market

Lead the Competition in the Domestic Agri Market with a Farm Management Software

author avatar

Trace Team

Indian Spices Market

How To Become A Forerunner In The Indian Spices Market?

author avatar

Trace Team

Indian Spices Market

OILSEED FARMING IN INDIA: REAP PROFITS IN A WELCOME ECONOMY

author avatar

Trace Team

Indian Spices Market

Training Farmers Efficiently and Successfully with a Farm Management Software (FMS)

author avatar

Trace Team

Indian Spices Market

World Sustainability Day 2021: Holistic Development for the World and your Agribusiness

author avatar

Trace Team

Indian Spices Market

Farm Management Software (FMS) for Successful Organic Farming

author avatar

Trace Team

Indian Spices Market

World Food Day 2021: Mindful Eating for the Body and the Planet.

author avatar

Trace Team

Indian Spices Market

Increase Agricultural Profitability with Machine Learning!

author avatar

Trace Team

Indian Spices Market

International Day of Awareness of Food Loss and Waste 2021

author avatar

Trace Team

Trace Bee

Want agribusiness tips & trends (and the occasional promotion) in your inbox?

Join the community