AB Mauri is a wholly owned subsidiary of Associated British Foods plc, a global player in the Food and Food Service arena with a consolidated annual turnover of over US $20 Billion and 130,000 employees. AB Mauri is one of the world leaders in processing and exporting a variety of customized spices, spice blends and seasonings solutions to customers all over the world for more than 25 years. The high quality of products demanded by their global customers, AB Mauri has to participate with the farmers on the farm activities to ensure a steady supply of raw material grown under AB Mauri's control. Their unique PCP Chilies (Pesticide Control Program), spread in the states of Andhra Pradesh and Karnataka is a sustainable approach to managing pests by combining biological, cultural, physical and chemical tools in a way that minimizes economic, health and environmental risks. The PCP uses practices that contribute to crop protection for the long term. These include:
Being part of a global leader in the food industry AB Mauri has to be very careful in choosing a vendor to automate their farmer operations. The vendor has to first pass stringent scrutiny at multiple levels in their corporate system. The challenges they were facing were:
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