Shreeja milk producer company Case Study - Trace

Case Study

Shreeja milk producer company Case Study

Shreeja Mahila Milk Producer Company Limited (Shreeja MMPCL) is an all-women milk producer company headquartered in Tirupati. It was incorporated in July 2014. It started operations in September 2014. The company focuses on serving small and marginal rural women milk producers. It has built a strong identity around women-led dairy enterprise and producer empowerment.

Shreeja operates through a large producer network and village-level procurement activities. This model depends on accurate member records. It also depends on timely field execution. As operations expand, the organization must onboard new producers quickly. It must also train them consistently. The team needs reliable visibility into who joined, who completed training, and what support is still pending. Paper-based registers and scattered files slow this work. They also increase the risk of duplicate entries and missing details.

Trace AgTech supported Shreeja’s scale goals by digitizing farmer registration and training workflows. Field teams can now capture producer profiles in a consistent format. They can validate key details during onboarding. They can also map training participation village by village. This creates a clearer picture of coverage. It improves follow-up planning. It reduces last-minute data cleaning for reviews.

A single digital system also improves reporting speed. Teams can generate summaries faster. They can share updates more confidently with management and partners. The system reduces manual consolidation. It reduces dependence on paper lists and spreadsheets. It also creates a cleaner operational trail for governance and audits. Overall, digitized registration and training strengthen execution discipline. They help Shreeja expand into new areas with better consistency. They also help the organization serve more women producers without adding administrative load.

Challenges Solution Approach Result

Challenge

Shreeja’s rapid growth required a reliable way to onboard and train a very large base of women producers while keeping data consistent across villages and field teams. Manual registration and training records created duplication risk, uneven data formats, and delays in generating accurate summaries for management and partners. This made it harder to answer basic operational questions quickly—such as how many producers were newly onboarded in a region, how many trainings were completed, and which villages needed follow-up support.

Solution

Digital farmer registration: Structured capture of producer profiles to reduce duplication and improve data completeness.
Verification-ready farmer data: Standard fields to support cleaner records for internal review and partner requirements.
Training digitization: Digital logging of training sessions, attendance, and completion status for quick monitoring.
Field-friendly workflows: Simple, repeatable flows for faster execution by field teams across locations.
Reporting visibility: Faster summaries and exports to support reviews, follow-ups, and scale planning.

Approach

Trace AgTech deployed a standardized digital onboarding and training workflow aligned to Shreeja’s field reality—high volumes, multi-location execution, and the need for uniform data capture. Shreeja teams used the system to register producers in a consistent format and record training delivery as it happened, reducing later-day consolidation work. This created a continuous pipeline from enrollment to capability-building, with clearer tracking at each step.

Result

Faster onboarding at scale: Field teams can register producers quickly with consistent data formats.
Better training traceability: Training participation and completion become easier to track and report.
Cleaner reporting for decisions: Management gets quicker summaries to plan village expansion and follow-ups.
Stronger program governance: Digitized trails support partner reviews and audit readiness as operations scale.

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