Case Study
Synthite
Synthite Industries Limited, established in 1972, was a family owned conglomerate based in Kerala, India. It processed and supplied a wide range of spices in diverse forms like whole, powder, oil and oleoresin. Its product range included pepper, red chili, nutmeg and ginger. Synthite pioneered the Spice Oleoresin trade in India account for more than 30% share in the global Oleoresin market. As one of the world’s leading suppliers of food ingredients, Synthite is synonymous with impeccable product quality tailored to client specifics. The challenges go beyond technological capabilities and sometimes demand adapting to ever changing agro-climatic conditions. To ensure good quality of their produce, Synthite integrated backwards. They believed that good quality raw materials can be assured only by training farmers and making them sustainable. Through this raw material sustainability initiative, Synthite works closely with the local farmers and provides them full education and support. They document the farmer data and follow a coding system for their produce. This allows them to extend our control over the quality of the raw ingredients and maintain complete traceability.
Synthite believes in continuous improvement. Be it the productivity, farm profitability or the quality of the farm produce. But tracking and comparing performance over the years was a big hurdle. The management team had to crunch the numbers manually to monitor the year by year progress.
- Trace AgTech stores and makes available year wise data to Synthite.
- Reports will be provided to track year wise performance of all of the critical parameters.
- All reports will be available as a Summary Table, Detailed Report and in a Graphical form.
- All reports can be exported to Excel for further analysis.
- All graphs can be downloaded for use in reports, PPTs, etc
Based on the insights from Corbel’s directors who has over 30 years of experience in managing contract farms and farmers, Trace AgTech already had built in features for plotting year wise progress. This covers the critical parameters such as the change in area coverage, no.of farmers, quantity produced, no.of crops taken up, productivity of the farm, average expense, average profitability, % of quality conformance, farmer loyalty, etc.
- Better control of the project progress over the years.
- Identify weak areas and focus on them for continuous improvement
- Easily showcase project efficacy and efficiency to clients
- Better target setting for next year.
Other Case Studies
ICCOA
ICCOA is a knowledge and learning center promoting organic agriculture and agribusiness. It provides a platform for interaction to all stakeholders in the organic sector
Sresta
Sresta’s mission is to promote sustainable livelihood for the farmers along with a healthy lifestyle for the consumers and contribute to a better ecology as a whole with a focus on creating means of sustainability for the farmers.
AB Mauri
AB Mauri is a wholly owned subsidiary of Associated British Foods plc, a global player in the Food and Food Service arena with a consolidated annual turnover of over US $20 Billion and 130,000 employees.
Nedspice
Nedspice is a privately-owned group of companies with worldwide activities in the sourcing, processing, and distribution of spices, herbs, and dehydrated vegetables.
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