Case Study
AB Mauri
AB Mauri is a wholly owned subsidiary of Associated British Foods plc, a global player in the Food and Food Service arena with a consolidated annual turnover of over US $20 Billion and 130,000 employees. AB Mauri is one of the world leaders in processing and exporting a variety of customized spices, spice blends and seasonings solutions to customers all over the world for more than 25 years. The high quality of products demanded by their global customers, AB Mauri has to participate with the farmers on the farm activities to ensure a steady supply of raw material grown under AB Mauri's control. Their unique PCP Chilies (Pesticide Control Program), spread in the states of Andhra Pradesh and Karnataka is a sustainable approach to managing pests by combining biological, cultural, physical and chemical tools in a way that minimizes economic, health and environmental risks. The PCP uses practices that contribute to crop protection for the long term. These include:
- Biological controls
- Crop rotation
- Host plant resistance
- Sanitation
Being part of a global leader in the food industry AB Mauri has to be very careful in choosing a vendor to automate their farmer operations. The vendor has to first pass stringent scrutiny at multiple levels in their corporate system. The challenges they were facing were:
- Manage the large database of their farmers
- Not all field staff were proficient in English
- Define, implement and monitor farm activities based on the package of practice developed by them through years of experience and trials.
- Automate the farmer diary
- Track robustness of farm visits by their field staff
- Identification and control of pests and diseases at the field level itself.
- Provided a farm management software tailored to AB Mauri’s systems.
- Created a mobile application that displays content in local language
- Field Staff can record their trips through the mobile app when they do farm visits
- Study of the process followed by AB Mauri in their Pest Control Program.
- Customize Trace AgTech Farm Management Software to reflect all of AB Mauri’s requirements
- Provide a template to enter translation of content into any language
- Enable AB Mauri to list farm activities against which data are to be captured
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